Common Wedding Makeup Mistakes and How to Avoid Them
When I think about all the weddings and photo shoots I’ve worked on alongside makeup artist Heather Snowie, the word that always comes to mind is confidence. I’ve seen Heather work her magic on everyone from nervous brides to seasoned models, helping them feel completely themselves — just that little bit more polished, more radiant, and ready for whatever the day brings.
Heather has been part of so many weddings I’ve planned, and I was lucky enough to have her as my own makeup artist when I got married. Over the years, I’ve come to trust her eye completely — not just for creating beautiful looks, but for knowing exactly what works on a wedding day.
Some time ago (before life got in the way of writing blog posts!), I sat down with Heather for a conversation about wedding makeup — what really matters, what’s often overlooked, and what mistakes can be avoided with a little guidance. Her advice has stuck with me ever since, and I’m delighted to share some of it here.
1. Wearing Makeup That Doesn’t Feel Like You
It’s natural to want to look your best on your wedding day — but one of the most common mistakes brides make is stepping too far outside their comfort zone.
Heather put it perfectly:
“If you usually wear minimal makeup, your wedding day isn’t the time to go for full-coverage foundation and a bold smokey eye. You want to look like yourself, just refined and elevated. Confidence is key, and if you don’t feel comfortable in your makeup, it will show in your face.”
Your wedding photos should capture you — not a version of you that feels unfamiliar.
Tip: Book a makeup trial and wear the look for a full day if you can. This will help you see how it holds up — and how you feel in it.
2. Not Considering the Season or Setting
Heather also talked about the importance of thinking about your surroundings. The season, the light, the landscape — all of these can affect how makeup looks, especially in photos.
“A bright and warm summery colour palette might look out of place against a snowy backdrop. Similarly, very cool shades can stand out in a less flattering way if you’re surrounded by autumnal tones.”
That said, don’t feel boxed in by the season — what matters most is that you feel good in your chosen look.
Tip: When gathering wedding makeup inspiration, think about your venue, the time of year, and whether you’ll be outdoors or inside.
3. Skipping Skin Prep
No makeup can fully compensate for skin that hasn’t been cared for.
“If your skin isn’t prepped properly, your makeup won’t sit right or last as long,” Heather explained. “Ideally, start a skincare routine six to twelve months before your wedding. Even three months can make a difference. The key is not leaving it too late — and not trying anything new close to the day.”
Tip: If you’re thinking of changing your skincare, do it at least three months in advance. And if you’re curious about treatments like facials or lash lifts, trial them well ahead of time.
4. Overlooking Staying Power
A wedding day is long. From getting ready in the morning to dancing in the evening, your makeup needs to last.
Heather is clear:
“It’s not just about waterproof products — it’s about good prep, careful layering, and setting your makeup well. If you want a dewy finish but have oilier skin, start with something a bit more matte and let your natural glow come through as the day goes on.”
Tip: A good setting spray and thin, well-blended layers of makeup will serve you far better than one heavy application.
5. Not Planning for Touch-Ups
Even the most beautifully applied makeup will benefit from a little refresh over the course of the day. Heather’s advice?
“Have a touch-up kit with you — lipstick or gloss, blotting papers, tissues, maybe some lash glue if you’re wearing false lashes. And ask one of your bridesmaids to help keep an eye on it for you — it’s easy to forget when you’re caught up in the day.”
Tip: Keep your touch-up kit simple and assign a bridesmaid or trusted guest to carry it for you.
Final Thoughts from Heather
What stayed with me most from our conversation is this simple piece of wisdom:
“Your wedding day isn’t the time to try something new. The aim is to feel like the best version of yourself — not someone else. Trust your instincts, book a trial, and enjoy the experience.”
After seeing Heather work her magic at so many weddings, I couldn’t agree more.
- The Scarlett & Bell Team x